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Some of my WordPress clients who make extensive use of Social Media are doing something really neat.
These clients are trying to post something timely, interesting or otherwise informational to their Facebook Page every 4 days or so. Their WordPress based site is pulling their Facebook Page posts in via RSS to a ‘draft post’.
They wait a few days (depending on urgency and timing) then edit the ‘draft’ and publish it. On their website they have social sharing turned on so when a article there is ‘edited and published’ the draft it is shared out to all their social media outlets (including Facebook) which really increases their reach.
And the original Facebook post serves twice. Smart!!!